Projects
事例や実績
As Experience Design Manager at Principal Hong Kong, I led strategy for product and customer experiences. I implemented Design Sprints to accelerate launches and improve team efficiency, while establishing user research and workshops to guide feature development.
I also directed the redesign of our public website and legacy platform to enhance brand experience and usability.
Company
Principal Financial Group, Inc.
Product Design Lead
Card-Linked Loyalty Platform
At Pulse iD, a Singapore-based startup, I led product design for a scalable B2B cashback platform serving major markets across Asia-Pacific. I was responsible for the end-to-end design process, from strategy to launch, to drive market growth and user engagement.
My role involved close collaboration with leadership to define and execute a product vision supporting long-term objectives.
Company
As Product Manager at CloudBreak, I led the end-to-end launch of a B2B influencer platform from concept to market in six months.
I scaled it across four Asian markets with key features, secured investor funding, and led a cross-functional team to deliver a successful product that drove business growth.
Recognitions
The Alibaba Entrepreneurs Fund
Series A
|
Raised $1.3 million
Experience
経験
Experience Design Manager
Product Design Lead
2017-2021
Product Manager
2015-2017
Design Founder
CODIGI
2013-2018
User Interface Developer
BlueRig
2012-2013
Visual Designer
2010-2012
Capabilities
技能
Product Design Expertise
Customer-Centric Design
Interaction design (IxD)
Design systems and frameworks
Prototyping
Usability testing and research
User Research & Insights
User interviews and surveys
Persona development
Journey mapping
Data-driven decision-making
Competitive analysis