Digital Product and Experience Design

Digital Product and Experience Design

Digital Product and Experience Design

Helping businesses explore and respond to the endless possibilities of the digital space.
Helping businesses explore and respond to the endless possibilities of the digital space.
Helping businesses explore and respond to the endless possibilities of the digital space.

Projects

事例や実績
Chester Ip-Selected Works-Principal-Mutual Fund
Chester Ip-Selected Works-Principal-Mutual Fund
Chester Ip-Selected Works-Principal-Mutual Fund

Fund Investment Platform

/ Strategy, Design, Digital Experience
A human-centered digital investment platform for Principal HK, revolutionizing trading with speed, intuitive design, and personalized features.
VOX is a platform that enables merchants to create and distribute offers to customers via their issuing banks. Issuers can then offer personalized, merchant-funded deals to their cardholders.
VOX is a platform that enables merchants to create and distribute offers to customers via their issuing banks. Issuers can then offer personalized, merchant-funded deals to their cardholders.

Company

Principal Financial Group, Inc.

Chester Ip-Selected Works-Principal-Mutual Fund
Chester Ip-Selected Works-Principal-Mutual Fund
Chester Ip-Selected Works-Principal-Mutual Fund

Visa Offers eXchange (VOX) Platform

/ Strategy, Design, Digital Experience
Visa & Pulse iD launched VOX, an AI-powered rewards platform in APAC. It offers personalized, merchant-funded rewards to Visa cardholders, boosting card usage and providing cost-effective loyalty solutions.
VOX is a platform that enables merchants to create and distribute offers to customers via their issuing banks. Issuers can then offer personalized, merchant-funded deals to their cardholders.
VOX is a platform that enables merchants to create and distribute offers to customers via their issuing banks. Issuers can then offer personalized, merchant-funded deals to their cardholders.

Partnership

Chester Ip-Selected Works-Principal-Mutual Fund
Chester Ip-Selected Works-Principal-Mutual Fund
Chester Ip-Selected Works-Principal-Mutual Fund

Location-Based Marketing Platform

/ Strategy, Design, Digital Experience
A SaaS product, partnering with Visa, delivers personalized offers to app user. It simplifies location-based promotions, engaging customers with real-time data. The platform ensures timely offers, enhancing user experience and boosting loyalty.

Partnership

Chester Ip-Selected Works-Principal-Mutual Fund
Chester Ip-Selected Works-Principal-Mutual Fund
Chester Ip-Selected Works-Principal-Mutual Fund

AI Powered Influencer Marketing Software

/ Strategy, Digital Design & Development
An Asia-based influencer marketing platform utilizes Big Data & ML for influencer discovery, social analytics, & campaign management. It helps marketers optimize their campaigns across HK, Malaysia, Thailand, & Taiwan.

Recognitions

The Alibaba Entrepreneurs Fund

Series A

|

Raised $1.3 million

Experience

経験
Experience Design Manager

2021-2025

2021-2025

金融服務

金融服務

Product Design Lead

2017-2021

金融科技

金融科技

Product Manager

2015-2017

初創公司

初創公司

Design Founder

CODIGI

2013-2018

設計創業

設計創業

User Experience Designer

2014-2015

用戶體驗

User Experience Designer

2014-2015

體驗設計
User Interface Developer

BlueRig

2012-2013

介面設計

介面設計

Visual Designer

2010-2012

視覺設計

視覺設計

With a value-driven mindset, I focus on identifying opportunities to elevate businesses and deliver innovative, future-proof digital solutions.

Throughout my career, I’ve crafted a wide range of digital products for companies across technology, marketing, and finance industries.

自己紹介