Projects
事例や実績
I led product experiences at Principal Hong Kong using Design Sprints, reducing time-to-market by 20% and increasing team efficiency. Drove a 40% increase in feature prioritization accuracy via user research, competitive analysis, and design thinking workshops.
Additionally, I led the Customer Experience (CX) initiatives by redesigning the public website and legacy MPF platform to enhance brand alignment and improve user experience.
Company
Principal Financial Group, Inc.
Product Design Lead
Card-Linked Loyalty Platform
As a Product Design Lead at Pulse iD, a Singapore startup, I led the design and launch of B2B cashback rewards solutions for 915M+ Visa cardholders across 23 Asia-Pacific markets, enhancing market expansion and user engagement.
Partnered with cross-functional leaders to develop and execute product strategy, aligning vision and roadmap with long-term growth goals.
Company
As a Product Manager at CloudBreak, I successfully launched a B2B influencer platform within 6 months, from ideation to market. We achieved 100% on-time delivery and aligned 95% with business KPIs.
The platform was scaled into 4 Asian markets (Hong Kong, Taiwan, Malaysia, and Thailand) by introducing 6 core features, including Search and Discovery, Analytics, and Campaign Management.
By aligning product roadmaps with the priorities of our investors, we secured USD $1.3 million in funding. Additionally, I led a cross-functional team of 10 to deliver a high-quality minimum viable product, which drove market expansion and business growth.
Recognitions
The Alibaba Entrepreneurs Fund
Series A
|
Raised $1.3 million
Experience
経験
Experience Design Manager
Product Design Lead
2017-2021
Product Manager
2015-2017
Design Founder
CODIGI
2013-2018
User Interface Developer
BlueRig
2012-2013
Visual Designer
2010-2012
Capabilities
技能
Product Design Expertise
Customer-Centric Design
Interaction design (IxD)
Visual design
Design systems and frameworks
Prototyping
Usability testing and research
User Research & Insights
User interviews and surveys
Persona development
Journey mapping
Data-driven decision-making
Competitive analysis